Clik here to view.
Mud Runs Enable Brands to Broaden Reach
Traditional running races are a thing of the past. The new craze is to throw some obstacles in the way. Like a mud pit, barbed wire, a climbing wall and a tangle of ropes. Then give these new obstacle...
View ArticleClik here to view.
Birchbox Delivers Brand Satisfaction
They say good things come in small packages. With products ranging from Luna bars, perfume, earbuds, green tea and mascara, brands are seizing the opportunity to distribute product samples in a...
View ArticleClik here to view.
Social Media: How Can It Build Your Brand? | Addison Whitney
Today’s guest blogger is Ashley Wiederhold, Project Manager here at Addison Whitney! Social media is just one of many double-edged swords in the marketing arsenal. On one hand, when done right, social...
View ArticleClik here to view.
Real-Time Marketing: Making It Work For Pharma Branders
Real-Time Marketing: Making It Work For Pharma Branders Let’s start by creating a baseline for this topic. What is real-time marketing (RTM)? Of all the attempts to define this marketing strategy, a...
View ArticleClik here to view.
Adidas vs. Nike, Which Brand Really Won The World Cup?
Adidas vs. Nike, Which Brand Really Won The World Cup? Guest Blogger: Lindsey Freedman The FIFA World Cup, like all large scale sporting events, is every brand’s dream platform. It gives a brand the...
View ArticleClik here to view.
Leverage Social Media for Your Brand | Addison Whitney
There are a number of social media best practices to keep in mind related to leveraging social media for your brand, many of which center around the idea that keeping the “social” in social media, an...
View ArticleClik here to view.
Luxury Brands Leading the Way in Social Media Branding
Brands are taking full advantage of the benefits in engaging with their audience on social media, and these efforts are led by a number of luxury brands, according to a recent report by Shareablee, a...
View ArticleClik here to view.
Gaining Brand Trust in a Share Economy
Today’s post comes from guest blogger Caroline Lewis, Brand Strategy Intern at Addison Whitney In the next 24 hours, nearly 1 million people around the globe will get in a stranger’s personal car using...
View ArticleClik here to view.
3 Ways Social Media Can Benefit Your Brand's Image
There’s a very good chance that the first (and possibly only) interaction that your audience will have with your brand will come via social media. With the vast majority of consumers spending their...
View ArticleClik here to view.
5 Ways to Ease Social Media Branding Worries
The question whether or not to have a presence on at least one social media platform has become an easy one for brands – without any social media existence, a brand will be left out of one of the...
View Article